5 REASONS TO GET COOKIN' ON BRANDING TODAY
I get it. Life moves fast, and often business moves even faster. It's completely understandable if your company's branding project moves to the back burner. But I'm here to tell you that it's time to move that project up to the front right burner. You know the one I'm talking about. It's time to get cookin' on a project that is so much more than a logo and company colors.
There are many reasons why established branding or rebranding makes a large impact. It's about how your customers and employees see your brand. Here are my top 5.
Who Are You Anyway?
If you're not able to describe who you are and how you help in a short statement (or two), chances are, your customers can't either. And sorry to say, most will move on without trying. That's where a strong brand identity can make all the difference. Having an established, clear brand identity means that your message in marketing and beyond are in sync and expected. Because in reality, nobody buys (or sells) what they can't understand. You must bring your business to life.
What's Your Story?
A great brand can communicate a clear story. If your employees understand the brand they're representing (and why they do what they do) they can establish powerful emotional connections with your customers. Because emotions drive almost everything we do, those connections often translate into conversions.
Build Trust and Keep It
Employees and customers put a profound amount of trust into brands they work for and work with. That bears repeating. When you have an established brand, customers and employees trust you. It's because they know what to expect with every interaction. We are talking about in-person, online, marketing messaging, and any touchpoint they have with your brand. Having trust in a company often results in repeat customers. Those repeat customers are sharing those all-important word-of-mouth referrals. It also means a high employee retention rate, lower churn, and lower internal stress.
Being Authentic Comes Naturally
Where there's an established brand voice, vision and mission, authenticity follows. This is great because no one *really* wants to be sold to. When your brand is speaking within their voice about something that matters to them, they go from selling to sharing valuable insights with the community.
Stand Out...In All The Best Ways
Brand awareness is one of the most valuable ways to stand out. By having an on-brand look, message, and meaning, your customers can spot you a mile away. And that makes your competitors fade into the background. Brand awareness equals top of mind. It means you're the go-to for your customer. And it's all because of branding.
I hope I've inspired you to dust off that pesky ol' branding project. It's a lot of work. But it's time well spent when you're able to make deeper connections with your employees and customers. If it still feels too big, or you don't know where to start, give us a ring, and we'd be happy to cook up a plan for you.