Let's take a trip down memory lane. It's 2020 and we're only leaving our houses to pick up necessities. We spend our days making sourdough bread and diving into new hobbies. There's an app called TikTok that we use to learn trendy dances and see how others are making the most of their days throughout the world. This video-focused platform is pretty cool but it will die out once things open back up again.
Flashforward to 2022 and it's safe to say anyone who thought TikTok was simply a fad was very wrong. With over 1 billion users, businesses are paying more attention to this app and we're here to share some key features your business needs to know about. This might just convince you that your brand needs to create an account, like yesterday.
TikTok Creative Center
Since TikTok is built on video content, creating on a mobile device within your business can be tricky. With the Creative Center, you can create your ads via desktop. Similar to other video editing software, this TikTok tool is user-friendly and built with the platform in mind. There is also a fail-safe for licensed music that you can use on your business TikTok account without worry that your sound will be silent, your video will be removed from the platform or worse yet account suspension or deletion. Keep in mind that TikTok’s motto on ads is “Don’t create ads, create TikToks”.
TikTok Ads Manager
TikTok ads allow you to ensure all that video content you create is getting viewed by a targeted audience. Use the TikTok Ads Manager to manage your ads and campaigns. The ads manager mirrors other social platforms’ ad managers with the option to create campaigns, as and assign budgets. You can also pull reporting directly to identify what is and what is not performing within your campaign.
TikTok Creative Marketplace
Does your business need more video content? Looking to TikTok creators is a great place to start. You can source and identify those creators directly through the TikTok Creative Marketplace. TikTok identifies successful accounts are those posting one to three times daily which can be pretty overwhelming for a business owner without in-house content creators. The marketplace is a great way to make sure that you are creating enough content to stay top of mind.
If you are a business with an on-the-go mentality and want to create TikTok's directly from your phone, the promote feature makes it easy to get your videos out into the world. You can scroll back in your posts and pick any video that doesn’t have licensed sounds and put money behind it. Similar to boosting a post on Facebook! Pro Tip: Look to promote those past videos that received a high number of views. This helps to continue the momentum of past videos without always creating new content.
You don't have to convince us that businesses should be on TikTok, we live and breathe all things social here at Chatterkick. If you're still not quite sure how to get started, send us a quick message! We'll geek out over talking strategy and finding the latest trends to try.