--- title: 5 Video Trends You Should Be Doing Now, Like Right Now description: Video helps brands tell their story like no other medium. And we're helping you by breaking down our top 5 video trends that you can put to work today. image: https://blog.chatterkick.com/hubfs/Video%20Tip%20Blog%20Image.png --- [![chatterkicksocialmediaagency](https://blog.chatterkick.com/hs-fs/hubfs/chatterkicksocialmediaagency.png?width=232&name=chatterkicksocialmediaagency.png)](https://chatterkick.com)   - [Home](http://chatterkick.com) ## [It's a Video World - AND WE'RE LIVING IN IT](https://blog.chatterkick.com/its-a-video-world-and-were-living-in-it) [Read](https://blog.chatterkick.com/its-a-video-world-and-were-living-in-it) ## [From the Ground Up: Setting Up a TikTok for Your Business](https://blog.chatterkick.com/tiktok-for-business) [Read](https://blog.chatterkick.com/tiktok-for-business) ## [4 TikTok Features Your Business Needs to Know About](https://blog.chatterkick.com/whats-new-on-tiktok) [Read](https://blog.chatterkick.com/whats-new-on-tiktok) ## [How Do I Know If My Site Is Breaking The Law?](https://blog.chatterkick.com/how-do-i-know-if-my-site-is-breaking-the-law) [Read](https://blog.chatterkick.com/how-do-i-know-if-my-site-is-breaking-the-law) ## [10 Illegal (and Unethical) Things You've Probably Done on Social Media](https://blog.chatterkick.com/10-illegal-and-unethical-things-youve-probably-done-on-social-media) [Read](https://blog.chatterkick.com/10-illegal-and-unethical-things-youve-probably-done-on-social-media) by [Erin Sandage](https://blog.chatterkick.com/author/erin-sandage) on January 21, 2019 [Social Trends](https://blog.chatterkick.com/topic/social-trends) ["video trends"](https://blog.chatterkick.com/topic/video-trends) # 5 Video Trends You Should Be Doing Now, Like Right Now ![](https://cdn2.hubspot.net/hubfs/2029673/Assets/Search_Image.png) Video helps brands tell their story like no other medium. Video is moving, it’s personal, it’s even interactive at times. It is estimated that by 2020, 85 percent of all internet traffic in the United States will be video-based, according to a [Cisco whitepaper](https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html). That’s why video is an essential component in any social media marketing plan. Think of it as the chocolate in your chocolate chip cookie. The cookie part is great, but the chocolate chips really make it scrumptious, tempting you to take another bite. Your social marketing plan might be ok, but tantalizing video keeps your customers coming back for more. Before you grab your phone, note that there’s a right way, wrong way and a great way to use video. Follow these five trends to help make your video marketing game great and the star of your social media. ## 1. Speak to your audience, not at them. Going live is one of the best video marketing strategies you can implement. By using live video, you invite your audience to experience behind-the-scenes views and exclusive news. The connection is personal and genuine. Live videos give the feeling that you’re speaking to a friend, not a customer. Your customers are more likely to buy from a friend than from someone they don’t know or don’t feel like they know. ## 2. Tell a story. Instagram stories are a tool you should be using frequently. The videos themselves are short-lived, which means they not only create a sense of urgency (don’t miss out!) but don’t stick around so your content always looks fresh. Plus Instagram has a whole bunch of cool features that make your video fun and engaging – which is the ultimate goal here.  ## 3. Shoot selfie-style videos. This goes back to providing your audience a personalized experience and what’s more personal than you? Turn the camera around and let your audience see your face. Speaking directly to your audience forges a connection with them that resonates. It’s personal, authentic and easy. You literally just talk in the camera, share your message and done!  ## 4. Incorporate how-to videos. How-to videos are the way we get things done now, whether it is baking a cake, adjusting the settings on our phones or even tackling a home improvement project. Giving your audience detailed instructions on how to use your products is gold. Keep it simple, keep it clear and make sure the videos can be accessed either on your website or YouTube page so your audience can reference and share them over and over. ## 5. Lend your video a voice. Whether you speak over photo stills or moving video, voicing over your videos sets the mood and lends a human touch. We’re not all cinematographers who can create an effortlessly beautiful, seamless piece of video. Luckily there are enough apps and tools available to help us take snippets and photos and turn it into something great. Putting your voice behind it adds another level of intimacy and authenticity. If you’d love to put these video trends into practice but don’t know where to start, we got you. We’re the best bakers in the business (if we do say so ourselves). Reach out through our [website](https://chatterkick.com/contact/), [email](mailto:info@chatterkick.com) or call and we’ll help you put together something delicious. ### [Erin Sandage](https://blog.chatterkick.com/author/erin-sandage) Erin’s a pro at writing copy, and for good reason; she’s been doing it for nearly two-decades. She has written and edited copy for a wide variety of audiences and publications, from the local news to niche B2B publications. From short posts to long-form features, she’s got it covered. A Sioux City-native, not counting a short detour through Iowa City during college, when she’s not churning out copy, she’s hanging out with her husband and two daughters, watching anything British on PBS or walking her two golden retrievers Han and Chewy. [Follow me on Twitter](https://twitter.com/ErinSandage1) ![Video Tip Blog Image](https://blog.chatterkick.com/hs-fs/hubfs/Video%20Tip%20Blog%20Image.png?width=1500&name=Video%20Tip%20Blog%20Image.png "Video Tip Blog Image") ### READ MORE OF WHAT YOU LIKE. [Social Trends](https://blog.chatterkick.com/topic/social-trends) ["video trends"](https://blog.chatterkick.com/topic/video-trends) ## [From the Ground Up: Setting Up a TikTok for Your Business](https://blog.chatterkick.com/tiktok-for-business) [Social Trends](https://blog.chatterkick.com/topic/social-trends) ["video trends"](https://blog.chatterkick.com/topic/video-trends) ## [4 TikTok Features Your Business Needs to Know About](https://blog.chatterkick.com/whats-new-on-tiktok) [Social Trends](https://blog.chatterkick.com/topic/social-trends) ["video trends"](https://blog.chatterkick.com/topic/video-trends) ## [10 Ways to Bring Your Business to Life on Social Media](https://blog.chatterkick.com/10-ways-to-bring-your-business-to-life-on-social-media) # [Chatterkick](http://www.chatterkick.com/) - [Facebook](http://www.facebook.com/chatterkick) - [Googleplus](https://plus.google.com/+Chatterkick/about) - [Linkedin](http://www.linkedin.com/company/chatterkick?trk=company_name) - [Pinterest](http://www.pinterest.com/chatterkick/) - [Twitter](https://twitter.com/Chatterkick) - [Instagram](https://www.instagram.com/chatterkick/) Designed with love By Chatterkick. 601 Pierce Street Suite 502, Sioux City, IA 51101 4343 Chuck Yeager Ave, Baton Rouge, LA 70807 [![chatterkick-social-media-agency](https://blog.chatterkick.com/hs-fs/hubfs/CHATTERKICK_HORIZONTAL_2019_WHITEPINK_sm.png?width=285&name=CHATTERKICK_HORIZONTAL_2019_WHITEPINK_sm.png "chatterkick-social-media-agency")](https://chatterkick.com) ## We are a social media marketing agency, born in Iowa but growing up globally. We utilize proven digital marketing strategies that show results across all social media platforms. We are more than just a digital marketing agency - in fact in many cases, we are the opposite. We are your brand’s partner in all things Internet - from training you how to run your own efforts, to rolling up our sleeves and doing the work for you. View the three ways we work with clients.     [READ MORE](https://chatterkick.com/three-ways-to-work-with-us/) # **Contact Us**   [(712) 274-3786](tel:7122743786)   [info@chatterkick.com](mailto:info@chatterkick.com) - [HOME](https://chatterkick.com) - [ABOUT](https://chatterkick.com/about-chatterkick/) - [WORK FOR US](https://chatterkick.com/work-for-us/) - [CONTACT](https://chatterkick.com/contact/) - [PRIVACY POLICY](https://chatterkick.com/privacy-policy/) - [TERMS OF USE](https://chatterkick.com/terms-of-use/) - [ACCESSIBILITY POLICY](https://chatterkick.com/website-accessibility-policy/) Back to Top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Erin Sandage", "url" : "https://blog.chatterkick.com/author/erin-sandage" }, "dateModified" : "2019-01-21T21:33:25.247Z", "datePublished" : "2019-01-21T15:55:00.000Z", "headline" : "5 Video Trends You Should Be Doing Now, Like Right Now", "image" : [ "https://blog.chatterkick.com/hubfs/Video%20Tip%20Blog%20Image.png" ], "mainEntityOfPage" : { "@id" : "https://blog.chatterkick.com/5-video-trends-you-should-be-doing-now-like-right-now", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.chatterkick.com/hubfs/CHATTERKICK_HORIZONTAL_2019_BLACKPINK-2.png" }, "name" : "Chatterkick, LLC" } } ```