Digital Recruitment Never Stops Working for You: Part Four
Have Your Doubts About Digital Recruitment? Here's Where You're Wrong
If you are reading this blog, it’s because you:
- Have read our entire digital recruitment series starting with this post, and just can’t help yourself.
- Got all excited about our ideas in this post, and now are wondering if it’s too good to be true.
- Are procrastinating starting a digital recruitment campaign. Or really any other project for that matter. Either way, this is a good use of your time.
I get that social media could do wonders for our recruitment efforts and our company in general, but my boss does not want our company/employees on social media. What do I do?
We hate to break it to your boss, but the company and the employees are already on social media even if the company has never established social channels or a digital presence. (Break the news gently). Social media is here to stay. As we type this post, your co-workers, former employees, and customers are checking-in, tagging, and reviewing your business with or without your knowledge or your permission.
Did you know?
- Facebook will automatically create pages for a business based on online interactions with a particular business. Businesses can manage their Facebook page only if they claim association.
- All this is to say is that the social ship is already sailing. By establishing social channels and actively participating on social platforms, businesses can help steer it in the right direction. Leading the conversation on social allows a business to positively showcase company culture, tell a story, attract, respond, inform and delight an audience.
- 79 percent of job seekers use social media in their job search. This figure increases to 86 percent of younger job seekers who are in the first 10 years of their careers.
- Your employees, customers, and candidates are already searching and engaging with your brand. So why not harness the power of social media for good?
My boss is worried about reviews or comments, can we shut them off?
A customer or employee angry enough will find a way to post a negative review online. If you have not established a line of social communication for people to interact they will find a place to be heard (i.e., glassdoor, yelp, trip advisors, Google and many more).
- Since you can’t avoid a bad review, the worst thing you can do is pretend they don’t exist. Don’t allow a negative conversation to continue online; try to solve the problem in a short, positive way or send a message to the person directly and invite them (politely) to take the conversation offline.
- And don’t forget that negative comments are an awesome opportunity to soothe, educate, and solve. The reply you give for one customer/employee issue can possibly assist another customer/employee who is having the same issue. And multiple negative responses can cue you into a corporate problem before it becomes more serious.
- That said, the best defense in social is a good offense, and a good offense benefits from consistent training. Regular social interaction is the best way to ensure positive reactions; likes and positive feedback dilute the negative comments, especially if a company responds accordingly.
Managing reviews and comments must be an active part of your social strategy each day. If you can’t devote time to it, find an employee or a social media agency that can.
How can we encourage good reviews?
Capturing reviews takes work, and someone within the organization must champion the idea. The easiest way to get reviews? Ask for them. If you have a happy customer or an employee, ask them if they mind placing a review on a website site or social platform. There are also software platforms that can capture reviews and automatically direct them to selected sites.
Company reviews, both good and bad, go a long way with customers and they go even further with candidates.
- A bad reputation costs a company at least 10% more per hire Cost Per Hire
- 69% would not take a job with a company that had a bad reputation, even if they were unemployed Study
Whether you like it or not, your company is on social media. Your customers and potential candidates are on social media. And, perhaps the most pressing of all, your competitors are on social media. And not only are they on it, but they are also taking it for all its worth. And, if you don’t get on board, that’s exactly what they’ll do to your customers, your candidates, and your employees.
Don’t be afraid of social media. Understand it. And then unleash it, keep reading here.