--- title: 5 Reasons Why Inbound Marketing Can Change Your Business in 2015 description: Here are five reasons why inbound marketing can change your business in 2015. image: https://blog.chatterkick.com/hs-fs/file-2248490451-png/blog-files/Screen_Shot_2014-12-19_at_2.48.46_PM.png --- [![chatterkicksocialmediaagency](https://blog.chatterkick.com/hs-fs/hubfs/chatterkicksocialmediaagency.png?width=232&name=chatterkicksocialmediaagency.png)](https://chatterkick.com)   - [Home](http://chatterkick.com) ## [It's a Video World - AND WE'RE LIVING IN IT](https://blog.chatterkick.com/its-a-video-world-and-were-living-in-it) [Read](https://blog.chatterkick.com/its-a-video-world-and-were-living-in-it) ## [From the Ground Up: Setting Up a TikTok for Your Business](https://blog.chatterkick.com/tiktok-for-business) [Read](https://blog.chatterkick.com/tiktok-for-business) ## [4 TikTok Features Your Business Needs to Know About](https://blog.chatterkick.com/whats-new-on-tiktok) [Read](https://blog.chatterkick.com/whats-new-on-tiktok) ## [How Do I Know If My Site Is Breaking The Law? | Chatterkick](https://blog.chatterkick.com/how-do-i-know-if-my-site-is-breaking-the-law) [Read](https://blog.chatterkick.com/how-do-i-know-if-my-site-is-breaking-the-law) ## [10 Illegal (and Unethical) Things You've Done on Social Media | Chatterkick](https://blog.chatterkick.com/10-illegal-and-unethical-things-youve-probably-done-on-social-media) [Read](https://blog.chatterkick.com/10-illegal-and-unethical-things-youve-probably-done-on-social-media) by [Chatterkick Team](https://blog.chatterkick.com/author/chatterkick-team) on December 26, 2014 [Inbound Marketing](https://blog.chatterkick.com/topic/inbound-marketing) # 5 Reasons Why Inbound Marketing Can Change Your Business in 2015 ![](https://cdn2.hubspot.net/hubfs/2029673/Assets/Search_Image.png) --- We live in an ever so evolving world where more and more companies are changing the way they market themselves. As the world changes, companies must change with it in order to connect with their customers, right?  Inbound marketing is a marketing methodology that more and more companies are turning to to attract not only more potential customers but the *right* customers. And with this, companies are seeing success with inbound marketing. As proof, [HubSpot](https://www.hubspot.com/) put together a [*State of Inbound2014-2015* *Report*](https://offers.hubspot.com/2014-state-of-inbound)and surveyed over 3,500 professionals to reveal how they use inbound marketing to convert complete strangers visit their websites into leads. Below, we have five reasons from that report on why Inbound Marketing can change your business in 2015. This folks, is the proof of the pudding! --- #### #1 - About 80% of marketers used inbound marketing in 2014. ![Percent of marketers that practice inbound marketing graph.](https://blog.chatterkick.com/hs-fs/file-2248490451-png/blog-files/Screen_Shot_2014-12-19_at_2.48.46_PM.png?width=723&name=Screen_Shot_2014-12-19_at_2.48.46_PM.png "Percent of marketers that practice inbound marketing graph.") #### #2 - Almost 40% of marketers have seen a greater ROI than the previous year. ![Inbound ROI impact year over year graph.](https://blog.chatterkick.com/hs-fs/file-2249956310-png/blog-files/Screen_Shot_2014-12-19_at_2.55.44_PM.png?width=720&name=Screen_Shot_2014-12-19_at_2.55.44_PM.png "Inbound ROI impact year over year graph.") #### #3 - Companies of all types use inbound. The top 3: Nonprofits, B2B, B2C. ![Inbound marketing ROI by company type graph](https://blog.chatterkick.com/hs-fs/file-2250651072-png/blog-files/Screen_Shot_2014-12-19_at_3.00.09_PM.png?width=723&name=Screen_Shot_2014-12-19_at_3.00.09_PM.png "Inbound marketing ROI by company type graph") #### #4 - Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. ![The impact of blogging on inbound ROI graph.](https://blog.chatterkick.com/hs-fs/file-2248560716-png/blog-files/Screen_Shot_2014-12-19_at_3.01.41_PM.png?width=724&name=Screen_Shot_2014-12-19_at_3.01.41_PM.png "The impact of blogging on inbound ROI graph.") #### #5 - Inbound leads are more cost-effective for North American B2B companies of all sizes. ![Average cost per lead by company size graph.](https://blog.chatterkick.com/hs-fs/file-2249961375-png/blog-files/Screen_Shot_2014-12-19_at_2.58.11_PM.png?width=719&name=Screen_Shot_2014-12-19_at_2.58.11_PM.png "Average cost per lead by company size graph.") ---   ### Get started with inbound marketing now with us. Click below! [![Schedule a Consultation](https://no-cache.hubspot.com/cta/default/443061/f8e2d9e7-fe8e-4008-a653-a3bc49672c00.png)](https://cta-redirect.hubspot.com/cta/redirect/443061/f8e2d9e7-fe8e-4008-a653-a3bc49672c00) ### [Chatterkick Team](https://blog.chatterkick.com/author/chatterkick-team) The Chatterkick team is made up of envelope-pushers, big thinkers, brainstormers, and conversation starters. We live and breathe social media advertising and all its analytics and data. We love to create engaged, happy social media communities around businesses, and we are dedicated to creating a glowing brand reputation, culture, and voice for our clients. This blog was brought to you in collaboration with multiple Chatterkick team members. [Follow me on Twitter](https://twitter.com/Chatterkick) ![post\_img](https://cdn2.hubspot.net/hub/2558854/hubfs/Future-Vision-Assets/post_img1.jpg?width=786&name=post_img1.jpg "post_img") ### READ MORE OF WHAT YOU LIKE. [Inbound Marketing](https://blog.chatterkick.com/topic/inbound-marketing) ## [10 Illegal (and Unethical) Things You've Done on Social Media | Chatterkick](https://blog.chatterkick.com/10-illegal-and-unethical-things-youve-probably-done-on-social-media) [Inbound Marketing](https://blog.chatterkick.com/topic/inbound-marketing) ## [Why Boosted Posts Won't Boost Your Revenue](https://blog.chatterkick.com/why-boosting-a-post-on-facebook-is-a-bad-idea-for-businesses) [Inbound Marketing](https://blog.chatterkick.com/topic/inbound-marketing) ## [5 Ways To Make Your Inbound Marketing Work Harder Right Now.](https://blog.chatterkick.com/5-ways-to-make-your-inbound-marketing-work-harder-right-now) # [Chatterkick](http://www.chatterkick.com/) - [Facebook](http://www.facebook.com/chatterkick) - [Googleplus](https://plus.google.com/+Chatterkick/about) - [Linkedin](http://www.linkedin.com/company/chatterkick?trk=company_name) - [Pinterest](http://www.pinterest.com/chatterkick/) - [Twitter](https://twitter.com/Chatterkick) - [Instagram](https://www.instagram.com/chatterkick/) Designed with love By Chatterkick. 601 Pierce Street Suite 502, Sioux City, IA 51101 4343 Chuck Yeager Ave, Baton Rouge, LA 70807 [![chatterkick-social-media-agency](https://blog.chatterkick.com/hs-fs/hubfs/CHATTERKICK_HORIZONTAL_2019_WHITEPINK_sm.png?width=285&name=CHATTERKICK_HORIZONTAL_2019_WHITEPINK_sm.png "chatterkick-social-media-agency")](https://chatterkick.com) ## Born in Iowa, built for everywhere. Chatterkick is a female-founded, remote-first social media agency helping mid-market, multi-location, multi-layered, and complex brands scale without losing the human connection that makes them work. Since 2012, we’ve connected strategy, content, paid social, community, creators, digital recruitment, and training to help brands navigate real-world complexity.     [LEARN HOW WE WORK](https://chatterkick.com/three-ways-to-work-with-us/?__hstc=45788219.6363cf25ae24b071f055ef3f81eca48b.1790803381221.1790803381221.1790803381221.1&__hssc=45788219.1.1790803381221&__hsfp=686f37dc1f167006c95ba3678bfdb1fc) ## **Contact Us**   [(712) 274-3786](tel:7122743786)   [info@chatterkick.com](mailto:info@chatterkick.com) - [HOME](https://chatterkick.com) - [ABOUT](https://chatterkick.com/about-chatterkick/) - [WORK FOR US](https://chatterkick.com/work-for-us/) - [CONTACT](https://chatterkick.com/contact/) - [PRIVACY POLICY](https://chatterkick.com/privacy-policy/) - [TERMS OF USE](https://chatterkick.com/terms-of-use/) - [ACCESSIBILITY POLICY](https://chatterkick.com/website-accessibility-policy/) Back to Top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chatterkick Team", "url" : "https://blog.chatterkick.com/author/chatterkick-team" }, "datePublished" : "2014-12-26T16:00:00.000Z", "headline" : "5 Reasons Why Inbound Marketing Can Change Your Business in 2015", "image" : [ "https://blog.chatterkick.com/hs-fs/file-2248490451-png/blog-files/Screen_Shot_2014-12-19_at_2.48.46_PM.png" ], "mainEntityOfPage" : { "@id" : "https://blog.chatterkick.com/blog/5-reasons-why-inbound-marketing-can-change-your-business-in-2015", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.chatterkick.com/hubfs/CHATTERKICK_HORIZONTAL_2019_BLACKPINK-2.png" }, "name" : "Chatterkick, LLC" } } ```