We live in an ever so evolving world where more and more companies are changing the way they market themselves. As the world changes, companies must change with it in order to connect with their customers, right?
Inbound marketing is a marketing methodology that more and more companies are turning to to attract not only more potential customers but the right customers. And with this, companies are seeing success with inbound marketing. As proof, HubSpot put together a State of Inbound 2014-2015 Report and surveyed over 3,500 professionals to reveal how they use inbound marketing to convert complete strangers visit their websites into leads.
Below, we have five reasons from that report on why Inbound Marketing can change your business in 2015. This folks, is the proof of the pudding!
#1 - About 80% of marketers used inbound marketing in 2014.
#2 - Almost 40% of marketers have seen a greater ROI than the previous year.
#3 - Companies of all types use inbound. The top 3: Nonprofits, B2B, B2C.
#4 - Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI.
#5 - Inbound leads are more cost-effective for North American B2B companies of all sizes.
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