on December 26, 2014 Inbound Marketing

5 Reasons Why Inbound Marketing Can Change Your Business in 2015

We live in an ever so evolving world where more and more companies are changing the way they market themselves. As the world changes, companies must change with it in order to connect with their customers, right? 

Inbound marketing is a marketing methodology that more and more companies are turning to to attract not only more potential customers but the right customers. And with this, companies are seeing success with inbound marketing. As proof, HubSpot put together a State of Inbound 2014-2015 Report and surveyed over 3,500 professionals to reveal how they use inbound marketing to convert complete strangers visit their websites into leads.

Below, we have five reasons from that report on why Inbound Marketing can change your business in 2015. This folks, is the proof of the pudding!

#1 - About 80% of marketers used inbound marketing in 2014. 

Percent of marketers that practice inbound marketing graph.

#2 - Almost 40% of marketers have seen a greater ROI than the previous year.

Inbound ROI impact year over year graph.

#3 - Companies of all types use inbound. The top 3: Nonprofits, B2B, B2C.

Inbound marketing ROI by company type graph

#4 - Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI.

The impact of blogging on inbound ROI graph.

#5 - Inbound leads are more cost-effective for North American B2B companies of all sizes. 

Average cost per lead by company size graph.


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Chatterkick Team

The Chatterkick team is made up of envelope-pushers, big thinkers, brainstormers, and conversation starters. We live and breathe social media advertising and all its analytics and data. We love to create engaged, happy social media communities around businesses, and we are dedicated to creating a glowing brand reputation, culture, and voice for our clients. This blog was brought to you in collaboration with multiple Chatterkick team members.