--- title: Social Media Recruitment ROI and Why Top Organizations are All-In description: What's the ROI on using social media for employee recruitment? Download the Free E-Book Here! image: https://blog.chatterkick.com/hubfs/fabian-blank-78637.jpg --- [![chatterkicksocialmediaagency](https://blog.chatterkick.com/hs-fs/hubfs/chatterkicksocialmediaagency.png?width=232&name=chatterkicksocialmediaagency.png)](https://chatterkick.com)   - [Home](http://chatterkick.com) ## [It's a Video World - AND WE'RE LIVING IN IT](https://blog.chatterkick.com/its-a-video-world-and-were-living-in-it) [Read](https://blog.chatterkick.com/its-a-video-world-and-were-living-in-it) ## [From the Ground Up: Setting Up a TikTok for Your Business](https://blog.chatterkick.com/tiktok-for-business) [Read](https://blog.chatterkick.com/tiktok-for-business) ## [4 TikTok Features Your Business Needs to Know About](https://blog.chatterkick.com/whats-new-on-tiktok) [Read](https://blog.chatterkick.com/whats-new-on-tiktok) ## [How Do I Know If My Site Is Breaking The Law? | Chatterkick](https://blog.chatterkick.com/how-do-i-know-if-my-site-is-breaking-the-law) [Read](https://blog.chatterkick.com/how-do-i-know-if-my-site-is-breaking-the-law) ## [10 Illegal (and Unethical) Things You've Done on Social Media | Chatterkick](https://blog.chatterkick.com/10-illegal-and-unethical-things-youve-probably-done-on-social-media) [Read](https://blog.chatterkick.com/10-illegal-and-unethical-things-youve-probably-done-on-social-media) by [Chatterkick Team](https://blog.chatterkick.com/author/chatterkick-team) on November 14, 2016 [Social Media](https://blog.chatterkick.com/topic/social-media) [Twitter](https://blog.chatterkick.com/topic/twitter) [Facebook](https://blog.chatterkick.com/topic/facebook) [Social Recruitment](https://blog.chatterkick.com/topic/social-recruitment) [Snapchat](https://blog.chatterkick.com/topic/snapchat) [Digital Recruitment](https://blog.chatterkick.com/topic/digital-recruitment) # Social Media Recruitment ROI and Why Top Organizations are All-In ![](https://cdn2.hubspot.net/hubfs/2029673/Assets/Search_Image.png)    ### **Digital Recruitment Never Stops Working for You: Part Two** Now that you know the basics about digital recruitment, it’s time to talk shop. I**f you’re like most companies and human resource managers, your first question will likely be about cost**. Here we go. ***What's the ROI on taking a recruiting strategy social?*** There are many advantages to a digital recruiting strategy, but the return on investment is what management finds most valuable. First, let’s chew on this fatty morsel: - $4,000 is the average amount U.S. companies spend to fill an open position. (Talent Acquisition Factbook 2015, Bersin by Deloitte, April 2015) While the $4,000 could be used in a myriad of ways from recruiter fees to travel expenses, **it’s safe to assume that a large chunk of that amount was spent just getting the word out about the position and narrowing down the right candidates.** Job board memberships, time wasted in interviews with unqualified leads, advertisements, software--there’s a lot of money going into processes that aren’t directed to your specific employment needs. ***Do what works and shutoff what does not*** The beauty of digital recruitment is in its targeted agility. Despite--and perhaps because of-- its huge data powerhouses, social media can be used to create elegant campaigns directed at highly specific goals. For instance, digital recruitment can - Target social ad campaigns and posts to people who are a good fit for the job or the company. - Help you collect valuable data to see which strategies are working (and which ones are not). - Allow you to **instantly reduce paid spend on outbound recruiting efforts that aren’t working and apply it to the ones that are.** **The takeaway:** ***Digital Recruiting stretches your marketing dollar*** Digital recruitment can also boost your overall marketing efforts. In fact, using paid spend on social for recruiting and marketing can reduce the budget of both departments while increasing their overall reach and effectiveness. Just like happy customers make exceptionally willing brand ambassadors, if your current employees are happy, engaged, and challenged then they are more likely to refer people to join the organization. **Featuring employees on social and letting people know how they make a positive impact lets their friends know that they are work for a great organization.** 84% would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation[Study](http://pdfserver.amlaw.com/cc/COMMITForumPowerpointdocumentSeptember232013Final.pdf) And, because happy begets happy, customers who peer on these posts can only feel more confident in the products and services they seek from you. And, who knows? Maybe your next raving fan will be your next passionate employee. Still a little leery about next steps? [**Read More Here**](https://blog.chatterkick.com/3-free-tips-to-evaluate-your-digital-recruitment-skills)[.](https://blog.chatterkick.com/3-free-tips-to-evaluate-your-digital-recruitment-skills) We’re going to tackle your social media recruitment process.     [![Download FREE Digital Recruitment Guide](https://no-cache.hubspot.com/cta/default/443061/a1c3050e-8ad9-4c7a-9b20-224ad2430e2b.png)](https://cta-redirect.hubspot.com/cta/redirect/443061/a1c3050e-8ad9-4c7a-9b20-224ad2430e2b)   ### [Chatterkick Team](https://blog.chatterkick.com/author/chatterkick-team) The Chatterkick team is made up of envelope-pushers, big thinkers, brainstormers, and conversation starters. We live and breathe social media advertising and all its analytics and data. We love to create engaged, happy social media communities around businesses, and we are dedicated to creating a glowing brand reputation, culture, and voice for our clients. This blog was brought to you in collaboration with multiple Chatterkick team members. [Follow me on Twitter](https://twitter.com/Chatterkick) ![post\_img](https://cdn2.hubspot.net/hub/2558854/hubfs/Future-Vision-Assets/post_img1.jpg?width=786&name=post_img1.jpg "post_img") ### READ MORE OF WHAT YOU LIKE. [Social Media](https://blog.chatterkick.com/topic/social-media) [Twitter](https://blog.chatterkick.com/topic/twitter) [Facebook](https://blog.chatterkick.com/topic/facebook) [Social Recruitment](https://blog.chatterkick.com/topic/social-recruitment) [Snapchat](https://blog.chatterkick.com/topic/snapchat) [Digital Recruitment](https://blog.chatterkick.com/topic/digital-recruitment) ## [It's a Video World - AND WE'RE LIVING IN IT](https://blog.chatterkick.com/its-a-video-world-and-were-living-in-it) [Social Media](https://blog.chatterkick.com/topic/social-media) [Twitter](https://blog.chatterkick.com/topic/twitter) [Facebook](https://blog.chatterkick.com/topic/facebook) [Social Recruitment](https://blog.chatterkick.com/topic/social-recruitment) [Snapchat](https://blog.chatterkick.com/topic/snapchat) [Digital Recruitment](https://blog.chatterkick.com/topic/digital-recruitment) ## [From the Ground Up: Setting Up a TikTok for Your Business](https://blog.chatterkick.com/tiktok-for-business) [Social Media](https://blog.chatterkick.com/topic/social-media) [Twitter](https://blog.chatterkick.com/topic/twitter) [Facebook](https://blog.chatterkick.com/topic/facebook) [Social Recruitment](https://blog.chatterkick.com/topic/social-recruitment) [Snapchat](https://blog.chatterkick.com/topic/snapchat) [Digital Recruitment](https://blog.chatterkick.com/topic/digital-recruitment) ## [4 TikTok Features Your Business Needs to Know About](https://blog.chatterkick.com/whats-new-on-tiktok) # [Chatterkick](http://www.chatterkick.com/) - [Facebook](http://www.facebook.com/chatterkick) - [Googleplus](https://plus.google.com/+Chatterkick/about) - [Linkedin](http://www.linkedin.com/company/chatterkick?trk=company_name) - [Pinterest](http://www.pinterest.com/chatterkick/) - [Twitter](https://twitter.com/Chatterkick) - [Instagram](https://www.instagram.com/chatterkick/) Designed with love By Chatterkick. 601 Pierce Street Suite 502, Sioux City, IA 51101 4343 Chuck Yeager Ave, Baton Rouge, LA 70807 [![chatterkick-social-media-agency](https://blog.chatterkick.com/hs-fs/hubfs/CHATTERKICK_HORIZONTAL_2019_WHITEPINK_sm.png?width=285&name=CHATTERKICK_HORIZONTAL_2019_WHITEPINK_sm.png "chatterkick-social-media-agency")](https://chatterkick.com) ## Born in Iowa, built for everywhere. Chatterkick is a female-founded, remote-first social media agency helping mid-market, multi-location, multi-layered, and complex brands scale without losing the human connection that makes them work. Since 2012, we’ve connected strategy, content, paid social, community, creators, digital recruitment, and training to help brands navigate real-world complexity.     [LEARN HOW WE WORK](https://chatterkick.com/three-ways-to-work-with-us/?__hstc=45788219.6363cf25ae24b071f055ef3f81eca48b.1790803381221.1790803381221.1790803381221.1&__hssc=45788219.1.1790803381221&__hsfp=686f37dc1f167006c95ba3678bfdb1fc) ## **Contact Us**   [(712) 274-3786](tel:7122743786)   [info@chatterkick.com](mailto:info@chatterkick.com) - [HOME](https://chatterkick.com) - [ABOUT](https://chatterkick.com/about-chatterkick/) - [WORK FOR US](https://chatterkick.com/work-for-us/) - [CONTACT](https://chatterkick.com/contact/) - [PRIVACY POLICY](https://chatterkick.com/privacy-policy/) - [TERMS OF USE](https://chatterkick.com/terms-of-use/) - [ACCESSIBILITY POLICY](https://chatterkick.com/website-accessibility-policy/) Back to Top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chatterkick Team", "url" : "https://blog.chatterkick.com/author/chatterkick-team" }, "datePublished" : "2016-11-14T18:55:59.000Z", "headline" : "Social Media Recruitment ROI and Why Top Organizations are All-In", "image" : [ "https://blog.chatterkick.com/hubfs/fabian-blank-78637.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.chatterkick.com/social-media-recruitment-roi-and-why-top-organizations-are-all-in", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.chatterkick.com/hubfs/CHATTERKICK_HORIZONTAL_2019_BLACKPINK-2.png" }, "name" : "Chatterkick, LLC" } } ```