on March 25, 2015 Twitter Facebook Instagram

Tricks and Tips for 2015 Social Media Images

We've always known that social media is image-conscious. And now, with the explosion of video, infographics, and high-resolution images, it's even more important to keep your content within the framework of our social media vehicles. 

Pinterest and Instagram are experiencing record numbers of users and engagement, and visuals are quickly becoming what separates the share-worthy blogs from the packed paragraphs of the mediocre. 

Consider these facts:

So how do you make an awesome impression? Two things: Fit the framework, and take the picture. 

Make the image the right size.

Thankfully, the folks at Constant Contact updated their awesome cheatsheet. 


Whatever you do, don't shy away from images.

According to Simply Measured, images account for 62% of all brand posts and 77% of all engagement. In other words, if you really want your inbound marketing program to reach your fans, be prepared to "Say Cheese!". 

Use your analytics to determine which images work best for you. Are they pictures of your staff? Your customers? Your products? Or are they images of more abstract things, like humor, inspirational quotes, or local flavor? Other than the image dimensions, there isn't a one-size-fits-all approach to which type of visual best reflects and promotes your brand. And only you and your team know that.

Not sure how to take the next step? No problem! We're happy to walk right along with you.

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Chatterkick Team

The Chatterkick team is made up of envelope-pushers, big thinkers, brainstormers, and conversation starters. We live and breathe social media advertising and all its analytics and data. We love to create engaged, happy social media communities around businesses, and we are dedicated to creating a glowing brand reputation, culture, and voice for our clients. This blog was brought to you in collaboration with multiple Chatterkick team members.